Why is that important you might ask, well if your message is clear and to the point your recipient will know exactly what you are talking about. In business clear messages save time and misunderstandings and this is equally important in every-day life. The conversations do not need to be terse of formal just clear and to the point.
Once you have mastered the techniques you will have learned to focus your thinking, speaking and writing. Your conversations won’t wander aimlessly up a blind alley. You will become more logical and easier to listen to, the result a better success rate in your endeavour.
30 seconds is probably the amount of time a person can concentrate, so to catch their attention and get your message across aim to do it in 30 seconds. If you consider adverts on TV they are condensed into bites of around 30 seconds. Why, because it has been found the most successful amount of time for people to absorb the content.
“The little book How to Get your Point across in 30 seconds” by Milo O Frank gives you all the pointers necessary to improve your communication skills. It covers areas like knowing your single objective not complicating matters by having several agendas in one conversation. Talking to the right person, finding the best approach, having a hook to capture attention and using humour. How to develop your subject by painting a picture verbally and of course clearly asking for the result you require.
All through this little book the author has laid out a clear progression for improving your techniques and not being afraid to ask for what you want to achieve. Another book “Ask for the Moon and Get It!” Percy Ross also states in order to succeed, ask for what you want and keep asking.
So in business as in everything else the answer is to know what you want, be specific, clear and concise. This doesn’t mean you can’t be friendly, but be memorable by painting a picture, have a hook to capture attention and finish by asking clearly for your objective. All this should be confined to a 30 second sound bite. Develop this skill and you should find doors open for you and your progress being made.